I can basically feel how much Moody's rating agency is puzzled with decision-making at Azerbaijani-based International Insurance Company (IIC). And who wouldn’t be - the IIC approach to financial management is, let’s say, rather unconventional.
It took me hours to find the best way to describe the mind-blowing strategy, and here is what I have come up with.
Blow 1: "IIC recorded a net loss of AZN2.98 million in 2009 (US$3.71 million), driven principally by a AZN2.5 million sponsorship provided to an Azeri football team”.
Blow 2: “ The amount of AZN2.5 million is equal to 12% of the company's assets at year-end 2009 and 38% of total equity”.
Blow 3: “Subsequent to the year-end the company has also committed to further sponsorship of AZN622,000".
and finally Blow 4: Somehow, the insurer "expects some of the sponsorship to be repaid".
Well, maybe I am too hard on the Azeri guys. Maybe they have a nice explanation. For example, they are inspired by Aon Benfield. Or Abramovich. Or baron Pierre de Coubertin.